I’m María Agustina Benavidez — a creative mind shaped by visuals, strategy and digital thinking.

My work sits at the intersection of visual storytelling and digital marketing. I’m interested in how brands communicate not only through aesthetics, but through structure, intention and context — how content is planned, positioned and experienced across digital platforms.

With a background in digital marketing and multimedia design, I approach creative work with both sensitivity and logic. I think in systems as much as in visuals: content frameworks, brand consistency, audience behavior and platform dynamics are all part of how I understand and build digital presence.

Through photography, video, graphic design and digital layouts, I explore ways to translate ideas into cohesive visual languages that feel clear, intentional and grounded.

BYMAB exists as a personal creative portfolio — a space to document process, experimentation and creative growth across branding, content and digital media. This work reflects an ongoing exploration of how strategy and aesthetics can coexist naturally.